I quite like the new logo considered in itself. Like, if we were just starting a brand new business called "Oxford University Press,: I'd be pleased with the new logo. It looks nice: clean, stylish.
BUT for a 400-year-old press associated with one of the most iconic logos in the world ... naw. Leave the original alone.
The article eloquently criticizes Oxford University Press's rebranding, highlighting the misguided rationale behind replacing an iconic logo with a lackluster design. It underscores how superficial rebranding efforts often mask deeper institutional issues, sacrificing aesthetic integrity and employee morale for the sake of appearing progressive, ultimately diminishing the brand's historical prestige. For more logo inspiration check https://signaturelogodesign.com
Well said. I thought that was the James Bond logo from 2012. So for me, this logo evoked violence.
https://1000logos.net/james-bond-logo/
Lovely piece, and so true. This redesign is just...
…unfathomably bad?
Yes! Words failed me at that point; I figured the ellipsis might do the work ;-)
I quite like the new logo considered in itself. Like, if we were just starting a brand new business called "Oxford University Press,: I'd be pleased with the new logo. It looks nice: clean, stylish.
BUT for a 400-year-old press associated with one of the most iconic logos in the world ... naw. Leave the original alone.
The article eloquently criticizes Oxford University Press's rebranding, highlighting the misguided rationale behind replacing an iconic logo with a lackluster design. It underscores how superficial rebranding efforts often mask deeper institutional issues, sacrificing aesthetic integrity and employee morale for the sake of appearing progressive, ultimately diminishing the brand's historical prestige. For more logo inspiration check https://signaturelogodesign.com
"My inner conspiracist side claims it's a stylized ouroboros..."
Looks like the UN’s sustainable development (global fascism) logo: https://www.government.se/government-policy/the-global-goals-and-the-2030-Agenda-for-sustainable-development/sustainable-development-goals/
you silly mick, it's a good logo !!
Typical frontend graphic designer wuss rant.
It’s perfect: an ouroboros!
My AP Latin class was all girls, now that I think about it